Hills hails ‘great start’ as NJ reveals first sports betting figures Finance William Hill has hailed a “great start” for sports betting in New Jersey as more than $16m (£12.2m/€13.8m) was wagered in the state in the first two weeks of operations.William Hill took the first legal bets in New Jersey at Monmouth Park racetrack on June 14, just days after legislation was signed following the repeal of the federal PASPA law. The Borgata casino in Atlantic City went live on the same day while William Hill’s Ocean Resort sportsbook began trading on June 28.Figures released by New Jersey’s Division of Gaming Enforcement show that a total of $16.4m was wagered between June 14 and the end of the month. Operators retained 8% of the amount wagered, which would be around $1.2m.Gross sports betting revenue was nearly $3.5m, with Monmouth Park bringing in $2.3m, the Ocean Resort contributing $193,000 in just three days of operations and the Borgata accruing $987,000.William Hill US chief executive Joe Asher (pictured) said the figures show the “big appetite for legal sports betting” in the US.“While it’s still early, we’re obviously off to a great start,” Asher said. “We always knew there was a big appetite for legal sports betting during the years of litigation, and now it is being proven.“We are proud to be creating new jobs in New Jersey and bringing excitement to our customers. We can’t wait until football season.”Total gaming revenue in New Jersey increased by just over 7% year-on-year to $233.6m, with sports betting aiding other gaming verticals according to Seeking Alpha’s Charles Schultz. “The extra traffic presumably helped in other gaming areas,” he said.Meanwhile, two Ohio lawmakers are sponsoring a bill to legalise sports betting in the state.Sean O’Brien told Cleveland.com he would like to have specifics in the bill by August or September. Ohio is the seventh largest US state by population with 11.5 million residents – three million more than New Jersey. Regions: US New Jersey Subscribe to the iGaming newsletter AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter 13th July 2018 | By contenteditor William Hill US CEO reacts to $16m generated in two weeks of wagering Topics: Finance Sports betting Email Address
Email Address Swedish FA fails in bid to restrict betting markets Svenska Fotbollförbundets (Svff), the governing body of Swedish football, has seen its bid to have the restrictions placed on the betting markets the country’s gambling licensees can offer thrown out of court.Svff had filed for leave to appeal a ruling issued by the Administrative Court of Linköping, only for the Administrative Court of Appeal to reject its request, upholding the original verdict.The original challenge, filed in December 2018, saw the Svff attempt to have the process to issue betting licences halted, to order Swedish gambling regulator Spelinspektionen to introduce new restrictions on the types of bets that companies could offer.It argued that licensees should be blocked from offering odds on in-game events such as the number of yellow cards or corner kicks awarded in lower-division domestic football games. This, Svff claimed, would encourage match-fixing.Spelinspektionen had argued against such a move, saying that as the country’s gambling regulatory authority it alone had the power to decide on licence restrictions. The Administrative Court, and subsequently Court of Appeals, shared the regulator’s view. 15th January 2019 | By contenteditor Sports betting Topics: Sports betting AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Tags: Mobile Online Gambling OTB and Betting Shops Regions: Europe Nordics Sweden Subscribe to the iGaming newsletter Svenska Fotbollförbundets (Svff), the governing body of Swedish football, has seen its bid to have the restrictions placed on the betting markets the country’s gambling licensees can offer thrown out of court.
Rank trials Experian affordability check service Topics: Legal & compliance Rank Group is to trial a new affordability check for gaming websites launched by Experian, the consumer financial data service provider.The owner of the Mecca Bingo and Grosvenor Casino brands will become the first gaming operator to roll out the Open Banking service in the coming weeks with a view to helping customers to only gamble within their means. Experian said it is in talks with several other major operators who are interested in adding the service.Experian’s Open Banking service allows gaming companies to access financial data of those customers that opt in, such as disposable income, weekly income and expenditure, and how much they spend with other gambling websites.Gaming companies may then work with specific customers to assist in setting rules and limits whereby they only spend what they can afford to, limiting the risk of gambling-related harm.Customers can be automatically accepted, declined or referred to their in-house responsible gambling team to help manage their spending.Rank said it is eager to embark on the proof-of-concept trial to better understand and manage customer risk.“Rank Group welcomes this initiative,” said the operator’s director of customer diligence Rory Howard. “It’s a fantastic opportunity for gaming organisations to work collaboratively with an organisation such as Experian which is licensed to use Open Banking.“The automated exchange of data in association with advanced analytics will enable us to help our customers gamble within their means.”The Financial Conduct Authority (FCA) granted Experian permission to offer Open Banking and PSD2-related services in June. With a customer’s consent, Experian can use current account information to help organisations understand which products and services will be most suitable.Experian said the affordability check can be made at the most appropriate point for customers, such as when there is a change in their account behaviour or specific behaviour may indicate an increased risk.Tom Blacksell, managing director of B2B at Experian, said: “Innovative Open Banking services can help the gaming industry to protect its customers from problem gambling. People who choose to share data can prove they are gambling at a level they can afford, while gaming companies can meet their responsibilities to keep customers safe.“Experian is already in discussions with a handful of the biggest gaming companies in the UK, who can see the importance of this affordability check. It is one of many new services we are working on to bring the benefits of data sharing to businesses and their customers.”Last year the Gambling Commission outlined plans to consult with the industry about enhanced customer due diligence checks. It suggested that operators could be required to set limits on players’ spending which could only be increased once they had further verified information about the player, for example via an affordability check.iGamingBusiness.com understands that the consultation on customer due diligence requirements has recently completed with the findings soon to be published. The specific consultation on the setting of limits on players’ spending until verification takes place will commence soon. Subscribe to the iGaming newsletter Regions: UK & Ireland Legal & compliance 28th January 2019 | By contenteditor Tags: Payments Open Banking service will allow operators to access customer financial data to limit the risk of gambling-related harm, with Rank looking to ensure customers don’t spend beyond their means while gambling via its brands. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Email Address
Subscribe to the iGaming newsletter With viewer numbers, prize pools and now betting revenues continuing to rocket, esports’ meteoric rise continues apace, writes Nick Pateman. In the first of a two-part series, he offers his insights on how best to tap into this exploding market After decades of lurking quietly on the sidelines, competitive gaming, now commonly known as esports, has become a global phenomenon. The popularity of live streaming has led to soaring viewer numbers, with the worldwide esports audience now standing at 380 million. This has motivated game developers to create titles with esports in mind and has led to crowdsourcing tournament prize pools that would leave traditional sports organisers stunned. In 2018, for example, the winning team of Dota2’s The International took home more than $11m, a little less than half the total prize pool. Esports, then, is not just here to stay, but ready to go stratospheric. The global esports market is soon to cross the $1bn mark and is projected to grow by a further 50% by 2020. With wagering predicted to hit $23.5bn by 2020, even those most sceptical of the market will concede that playing computer games is much more than just a basement hobby.Any affiliates taking esports betting seriously will find themselves entering one of the fastest growing markets in gaming and benefiting from what many are expecting to be a level of unprecedented growth. With so many only now considering esports as a viable commercial route, what are some of the key lessons for entering this market successfully?Building an engaging brand in esports The esports fanbase is unlike any other. A unique blend of demographics, interests and incomes make for a wonderfully mixed group of individuals that – for the most part – have a love for competitive gaming themselves. Esports fans are technically savvy, brand-loyal and often sceptical of new entrants to the market.There is a reason why the industry makes such a distinction between ‘endemic’ (brands that supply the market) and ‘non-endemic’ (those that don’t): the latter have a hard time making friends, often needing to convince fans that they’re in it not for the money but for a love of esports and the culture that surrounds it.That said, even the most unlikely brands may find themselves winning over an esports audience. DHL, which inexplicably became the global partner of one of the world’s largest tournament brands, ESL One, received great acclaim during their Dota 2 2018 Major in Birmingham.Thanks to a winning strategy, a brand that seemingly has no place in the esports scene has made a huge success of it.If executed correctly, then, non-endemic brands stand every chance of successfully entering the market, but the alternative can be catastrophic. At best, a poorly managed brand will find themselves shunned by the scene; at worst, they may live on forever as an unedifying meme of exactly what not to do.Whether you are an existing esports fan or one looking at the commercial opportunity of this exciting market, knowing who your audience is and how best to engage them is more important than ever.How to engage esports fans As one of the first affiliates in the esports scene, and with a team that has decades of combined competitive gaming under its belt, SickOdds.com is in a unique position to offer advice on how best to engage this emerging audience. Esports fans spend a great deal of time online, often subscribing to multiple communities where they discuss teams, players, game mechanics and everything else esportsrelated.This level of activity online is unique to the esports market, and the opportunity for brands to become part of the conversation is higher than ever. Build a team of esports fans.To have any chance of success at engaging fans, the team responsible for content has to live and breathe esports and gaming culture in general – a team lacking genuine passion for the beautiful egame will be found out at the first tweet.Proceed with caution! Teams should be in tune with what’s happening in the scene, covering all the relevant titles from across the esports sector.There are myriad ways to follow each of these titles, whether that’s through Reddit communities or by watching the latest tournament majors through Twitch.tv, YouTube Gaming and Facebook.Subscribing to industry newsletters can keep teams abreast of B2B developments and getting match updates will give a good overview of the competitive scene. For a more intimate look at what’s going on in the space, it’s best to follow teams and players on Twitter. Esports is a major category that covers a huge range of games, from realistic first-person shooters such as Counter-Strike through to collectible card games such as Hearthstone. For this reason, it is rare to find anyone with a deep understanding of more than just a couple of titles, given that the culture, teams and history vary wildly from one to the next.Teams responsible for engaging with esports fans would also benefit from playing competitively in their spare time, as many of these titles are simply too complex to follow without having first-hand experience.Creating partnershipsLiving and breathing esports is the first step, then, but engaging with an audience from the grass roots can be accelerated through a partnership. Brands, players and organisations within esports are typically very open to cooperation at any level.The esports economy might be approaching $1bn, but the industry is still nascent and stakeholders are often looking for partnership opportunities to keep pace with this growth. Of course, partnerships are not without their pitfalls, and sometimes the excitement and eagerness of this market can lead lower-level partnerships into monetary black holes.This eagerness is a symptom of a ‘we’re all in this together’ sentiment that so heavily pervades the esports scene, and new start-ups can easily find partnership opportunities with other similarly ambitious and passionate start-ups. In our case, as a self-funded enterprise, we began our foray into odds comparison through a partnership withUltraPlay, which provided us with the opportunity to serve data to our users without the heavy upfront costs. We continue to partner with UltraPlay and others on new content and giveaways, enabling us to reach a wider audience or providing our non-endemic partners with the association and credibility of an esports-focused brand.In part 2, Nick will look at market developments, generating value from engagement, data, content and hiring strategies.Nick Pateman co-founded an SEO consultancy in 2010, leaving six years later to build an affiliate network that now generates over half a million unique users each month through content marketing and SEO. Nick also has a keen interest in emerging markets and successfully developed one of the most popular web apps for the cryptocurrency Ethereum in 2016. He co-founded esports betting platform SickOdds.com in the same year. Topics: Casino & games Esports Video gaming Tags: Online Gambling Video Gaming With viewer numbers, prize pools and now betting revenues continuing to rocket, esports’ meteoric rise continues apace, writes Nick Pateman. Here he offers his insights on how best to tap into this exploding market Casino & games 21st February 2019 | By Stephen Carter Boom time: part one AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Email Address
Regions: US Casino & games Subscribe to the iGaming newsletter Galaxy Gaming suspends payments from closed casinos Casino table game supplier Galaxy Gaming has suspended billing any casinos that have closed due to the outbreak of the novel coronavirus disease (Covid-19).The global pandemic has led to casino closures across the world as governments impose bans on large gatherings in order to limit its spread. Several casinos in the United States closed in the past week, including all casinos in New Jersey last night under orders from Governor Phil Murphy.“The world has changed drastically in the past week and our customers appear to be among the hardest hit, with mandatory closures in several jurisdictions and more likely to come,” Todd Cravens, Galaxy’s president and chief executive said.“These closures will put incredible burdens on our customers with respect to their own customers and employees and we don’t want to add to those burdens. We hope the crisis passes quickly and we look forward to serving our customers again on the other side of this.”Read more on iGB North America 17th March 2020 | By Daniel O’Boyle AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Topics: Casino & games Finance Strategy Email Address
Topics: Tech & innovation Email Address PointsBet to enter NJ igaming market with Twin River Regions: US New Jersey Tags: Online Gambling Tech & innovation 6th August 2020 | By contenteditor AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Online sports betting operator PointsBet is to enter into the New Jersey igaming market after securing a ‘primary skin’ agreement with Twin River Worldwide Holdings. Subscribe to the iGaming newsletter Online sports betting operator PointsBet is to enter into the New Jersey igaming market after securing a ‘primary skin’ agreement with Twin River Worldwide Holdings.Under the market access deal, PointsBet will launch an online gambling and casino platform, with an agreement to pay Twin River a portion of net gaming revenues derived from its igaming operations in New Jersey.This will complement the Australian operator’s sportsbook product, which is live in the state through its partnership with Monmouth Park racetrack.The launch is contingent upon Twin River completing its acquisition of Bally’s Atlantic City Hotel & Casino, as well as PointsBet securing the relevant licenses and regulatory approvals for its mobile app and website platforms.Read the full story on iGB North America.
Subscribe to the iGaming newsletter Sports betting Sports fans in the state wagered $34.7m in October, up 22.6% from the $28.3m wagered this time last year. Handle was also up 10.9% compared to September 2020. Topics: Sports betting Uncategorized Results 2020 Retail sports betting Sportsbook Tags: Sports Betting Rhode Island AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter 30th November 2020 | By Daniel O’Boyle Total revenue in the state reached $4.4m, up 83.3% from the $2.4m generated in September, and up 76.0% from $2.5m in October 2019. Rhode Island posts record mobile sports betting revenue Mobile saw significant month-on-month growth, as it generated $2.0m in revenue, up 133.6% from $856,000 in September. This is the highest monthly revenue figure posted since the launch of mobile wagering in September 2019. Read the full story on iGB North America. Regions: US Rhode Island The Rhode Island Lottery reported significant growth for sports betting in October 2020, with handle and revenue increasing across both mobile and land-based channels. Email Address
AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter 15th December 2020 | By Richard Mulligan Regions: Central and Eastern Europe Southern Europe Germany Malta Tal Zamstein has been named chief executive of operator and supplier Rabbit Entertainment. Zamstein took over at Löwen Play, which is part-owned by Gauselmann Group, in January 2020 following senior positions at a number of major operators in the igaming sector, including Fortuna Group’s head of gaming and Merkur Interactive operations director. People moves “The business is entering a new phase and I have identified a number of actions necessary to further strengthen the company’s position. He said: “I’m delighted to be taking over as CEO of Rabbit Entertainment and look forward to the challenge of helping build on the company’s strategy reshape to release further potential, including capitalising on the certification in Germany. His new employer Rabbit operates the brands Lapalingo and Lord Lucky, as well as offering white label and content to clients. Topics: People People moves Email Address The Malta-headquartered group said Zamstein (pictured) plans to invest in infrastructure and expand in key markets in his new role. Subscribe to the iGaming newsletter Tal Zamstein becomes Rabbit Entertainment CEO “Both Lapalingo and Lord Lucky have universal appeal that will help our business go from strength-to-strength and I look forward to building on that legacy further with a focused multi-brand strategy in our key markets.”
The northern casinos, meanwhile, reported handle of $8.8m, which left revenue of $1.2m after customer winnings. Subscribe to the iGaming newsletter Casinos in central Mississippi followed, with customers wagering $8.9m, from which the operators generated revenue of $1.7m. 22nd January 2021 | By Robin Harrison Topics: Casino & games Sports betting Land-based casino Retail sports betting Amounts wagered were up 12.7% from December 2019 at $55.3m, though casinos’ hold rate jumped from 7.09% in the prior year to 14.04%, according to the Mississippi Gaming Commission figures. This significantly increased operators’ revenue, which increased from $3.5m in December 2019, to $7.8m – a 123.1% improvement. Football was the most popular sport at the coastal properties, with customers staking $19.7m and casinos left with revenue of $2.5m after winnings. Basketball followed with handle of $10.2m, though parlay cards – thanks to a 28.40% win percentage – generated higher revenue of $847,981. Read the full story on iGB North America. A 14.04% win percentage saw Mississippi’s sports betting revenue more than double year-on-year in December 2020. Land-based casino Email Address The state’s coastal casinos remained the main driver of staking and revenue, accounting for $37.6m of amounts wagered, and $4.9m of total revenue. High hold helps MS betting revenue double in December Compared to November 2020, handle was up marginally, rising 1.6%, though November’s win percentage of 14.89% surpassed December’s rate, meaning revenue actually fell 4.3% month-over-month. Regions: US Mississippi AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter
Topics: People Social responsibility People moves Problem gambling Responsible gambling McCracken spent just under three years at the charity, having joined in April 2018 from the UK government’s Department of Health, where he served as head of drugs policy. Of the 9,008 clients that completed treatment, the report revealed that as many as 90% saw their PSGI score reduced. Furthermore, the number of referred individuals that completed treatment rose from 59% in 2015-16 to 69% in 2019-20. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter GambleAware treatment services director steps down People moves The charity’s first report on the impact of the NGTS, published in November last year, suggested that 60% of those defined as problem gamblers using the Problem Gambling Severity Index (PSGI) were no longer classed as such after completing treatment. During his time at GambleAware, he led the early development of the National Gambling Treatment Service (NGTS). As part of this effort he commissioned innovative new treatment services, and worked alongside the National Health Service in England, Scotland and Wales. John McCracken, director of commissioning for treatment services at British gambling charity GambleAware, has stepped down from his role. Email Address Regions: UK & Ireland Tags: GambleAware His work on the NGTS saw him implement a new data reporting system, which GambleAware is using to develop best practice standards for treatment of those experiencing gambling related harm. While a replacement is sought, Dr Jane Rigbye, GambleAware’s director of education will take on McCracken’s role on an interim basis, overseen by new chief executive Zoë Osmond.Osmond, formerly communications and engagement director for the charity was named CEO of GambleAware in January this year, replacing Marc Etches. Etches revealed in August 2020 that he was to leave the role he had held since July 2011. Subscribe to the iGaming newsletter 9th February 2021 | By Robin Harrison