Of the 314 people who were sick, 246 were adults and 65 were children, while the ages of three were not yet known, the OSDH said. Seventeen people received kidney dialysis treatment for hemolytic uremic syndrome, a potentially fatal condition. The Oklahoma State Department of Health (OSDH) said that the last known case-patient fell ill Sep 6 and that it believed the outbreak was over. All the cases have been linked to the Country Cottage restaurant in Locust Grove, Okla., the OSDH said. According to previous reports, most cases occurred in people who ate at the restaurant between Aug 15 and 17. Sep 17, 2008 (CIDRAP News) An outbreak of Escherichia coli O111 infections in Oklahoma seems to have run its course after sickening 314 people, putting 72 in hospitals, and killing one, Oklahoma officials announced yesterday. See also: Investigators have interviewed 1,843 people in connection with the outbreak, the OSDH said, but have not yet identified a specific food vehicle in the outbreak. “Health investigators are reviewing results of interviews with persons who ate at the Country Cottage to determine the possible association of illness to specific food items. This analysis could take several weeks,” the OSDH said. E coli O111 is a fairly unusual strain, far less common than O157:H7, the type identified in most E coli outbreaks, but it causes a similar illness. Oklahoma officials believe the cases there represent the largest O111 outbreak reported in the United States to date. Sep 16 OSDH update Last week a state official said investigators were considering the possibility that the restaurant had an infected employee who handled many different foods, since the investigation hadn’t pointed to any specific foods.
Indianapolis, In. — The 65 students that make up the Decatur County Marching Band managed a top 15 finish at Indiana State Fair Band Day.The band performed their “Paradise Lost” routine that is a combination of Milton’s Paradise Lost and Dante’s Inferno. Judges awarded the band a score of 74.70 to earn the 14th spot in the statewide competition.Nobelsville won the competition with a score of 93.35.
(BBC) – Brazil winger, Willian, has confirmed he has left Chelsea after seven years at the club.Willian, 32, missed Chelsea’s Champions League defeat by Bayern Munich on Saturday with an ankle injury and is now out of contract.BBC Sport reported last week that Arsenal were closing in on a deal for the midfielder.“The time has now come to move on,” Willian wrote in an open letter to Chelsea fans.“I leave with my head held high, safe in the knowledge that I won things here and always did my best in a Chelsea shirt.”He made 339 appearances for the club after signing from Russian side, Anzhi Makhachkala, for £30m in 2013, becoming one of the most popular players at Stamford Bridge in the process.He has won five major honours with the Blues, including two Premier League titles and the Europa League, and won the club’s players’ player of the year award twice.“There were so many happy times, some sad, there were trophies and it was always very intence,” he added.
According to URL-shortening platform Bitly, the half-life of a piece of content on social media is distressingly short.Based on an analysis of 1,000 links distributed on social networks, Bitly found that the typical half-life of a link on Twitter is just 2.8 hours!That means that in less than 3 hours, a typical link on Twitter will have seen half of its total engagement. The half-life of a link on Facebook is roughly half an hour longer (24 minutes longer to be exact).In Bitly’s analysis, YouTube stands alone as network with a longer tail for content engagement; the half-life of a link on YouTube is 7.4 hours.All of this to say: the content you invest time and money creating will not thrive organically on the vine of social media for long. If left to its own devices (and without the support of solid SEO keywords), your content may quickly flounder in digital insignificance.But before you throw up your hands and abandon content marketing all together, there is good news: you can extend the half-life of your content with smart repurposing.Outbrain offers the following succinct definition for repurposing content:“Repurposing content is the changing of a work’s format and/or intended audience. Changing a work’s format, or medium, could be like reworking one of your Facebook posts in a Twitter post; changing the intended audience could be changing the words in an article for people in marketing to match the vocabulary used in a different field. Repurposing content is also taking a previously used idea or article and using it to support or be a part of a new idea or article.”As Outbrain suggests, content can be repurposed in many forms. You can:Transform a content-heavy asset (like a report or ebook) into a visual asset (like an infographic or SlideShareCross-promote a blog post across multiple social-media platformsIncorporate webinars and video assets into email campaignsJust to name a few options! But as a data-obsessed company, we would never suggest that a content marketer just set out and start repurposing content without a little data to back it up.When repurposing content, leading metrics — or metrics that measure initial audience engagement with your content, liked Pageviews and social interactions — are a marketer’s beset friend.Here are 3 easy ways you can use leading metrics to drive better ROI by repurposing content:1. Identify top-perfoming social media posts for recirculation.With so much content distributed across channels, it can be easy to lose track of which tweets or Facebook posts actually outperformed the rest. But research shows that reposting content can bring in 75% of the engagement reaped in the first posting. Image via Tom TunguzOne quick way to identify your top-performing posts is to sort your content by engagement across a specific timeframe.(Hint: TrackMaven automates this process.) Repost those top-performers to allow them another shot at reaching a broader range of your audience.2. Test audience interest in related subtopics to serialize top-performing content.Have a top-performing piece of content that you’ve redistributed to death? Rather than boring your audience by reposting it out over and over again, you can use leading metrics to test related subtopics.One great way to test this is to tweet out ideas or articles on a few of the topics you’re considering. At the end of the day, the tweets with the most engagement are a great leading indicator of the direction you should go in to expand a piece of content.3. Experiment with new headlines to repackage under-performing content.Have a piece of content that never quite popped? Maybe the content quality is there, but you just didn’t “sell it.”Try reposting the content with different headlines and takeaways on your social channels, and measure the results. If one tweeted headline outperforms the rest, that’s your signal to repackage that post!But marketers, remember: repurposing bad content won’t magically drive better results. Quality counts! In their content half-life research, Bitly added a word of caution to this tale, offering this adage to the power of content quality:“In general, the half-life of a bitly link is about 3 hours, unless you publish your links on youtube, where you can expect about 7 hours worth of attention. Many links last a lot less than 2 hours; other more sticky links last longer than 11 hours over all the referrers. This leads us to believe that the lifespan of your link is connected more to what content it points to than on where you post it: on the social web it’s all about what you share, not where you share it!”This post originally appeared on TrackMaven. AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThis